Agents
Marketing agents in production: guardrails teams wish they had built first
Approvals, brand voice, and compliance. Early adopters share what broke when agents touched customer-facing workflows.
Section
AI & Tech
Artificial intelligence and marketing technology are rewriting workflows and vendor maps. Follow product launches, stack decisions, governance, and the human skills that still separate great teams from the merely automated.
AI MARKETING
Silicon Valley AI company Uplane is redefining enterprise marketing
From faster execution to measurable business impact. In an exclusive interview, CEO Julius Korfgen shares how AI is reshaping marketing at scale
Governance
Model cards for campaigns: what legal and brand teams agreed on
A practical template for documenting training data, prompts, and human review steps before launch.
Vendor diligence
Evaluating vendor "agent washing" before contract
Demo scripts, reference calls, and security reviews that separate orchestration from slideware.
Creative ops
Creative ops stacks for multimodal campaigns at scale
Asset pipelines that pair generative tools with DAM, rights metadata, and human final review.
Legal
What changed when legal joined the prompt library
Versioned prompts, red-team notes, and weekly office hours that keep campaigns shipping.
Models
Small models for niche vertical copy: a hardware marketer case
Fine-tunes, evaluation harnesses, and when a 7B parameter model beats a frontier generalist.
Data hygiene
Connecting CRM notes to clean training data without privacy debt
Pseudonymization, role-based access, and deletion workflows that satisfy both marketing and security.