Models
Small models for niche vertical copy: a hardware marketer case
Fine-tunes, evaluation harnesses, and when a 7B parameter model beats a frontier generalist.
Frontier generalist models are versatile, but niche vertical copy sometimes needs tighter style, safer defaults, and lower cost at high volume. Smaller models and fine tuned approaches can win when evaluation is rigorous and scope is bounded.
Hardware marketing constraints as an example
Hardware categories often require precise language, spec tables, and careful claims about compatibility. A model tuned on approved language and evaluated on factual consistency checks can outperform a general model that improvises confidently.
Evaluation harnesses
Define tests for hallucination risk, required disclaimers, and formatting correctness. Review outputs across edge cases like rare SKUs and multilingual variants if you ship globally.
Smaller models are not automatically safer. They can overfit marketing boilerplate. The discipline is measurement, not model size marketing.
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