Governance

Model cards for campaigns: what legal and brand teams agreed on

A practical template for documenting training data, prompts, and human review steps before launch.

By Rohan Velez

Server room corridor with glowing racks suggesting data infrastructure

Model cards migrated from ML research into marketing operations because executives want plain language answers about what an AI assisted workflow does, what data it touches, and what review steps exist. A useful card is short, specific, and maintained.

What legal and brand teams agreed to include

Common sections include purpose, training data categories at a high level, known limitations, human review requirements, escalation paths for incidents, and retention rules. The agreement is not perfection. It is shared visibility.

Templates that ship

Cards should be readable in under five minutes. If they become legal memos, teams will skip them. Link out for depth, keep the card itself operational.

Versioning matters. When prompts or models change, the card updates. Marketing should treat that as a release process, not as paperwork.

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